Failure to Communicate

A few weeks ago, I was evaluating a network management product. Going through the typical download routine, I had to provide all the information so company X could market to me. As a result, I immediately started receiving phone calls offering assistance and price reductions. I also received several emails appearing to be from the same individual.

During the same time frame, I noticed 4 inconsistencies with another network utility that is owned by the same vendor. I have emailed this individual on two occasions and have never received a response. I guess my frustration is that I’d expect the communication to be symmetric and open.

I just don’t understand how companies can utilize the resources they do to build a relationship with potential customers, then fail to take very simple steps to connect with the client. Maybe there are circumstances that I am unaware of in this particular case or maybe this is just a bad sales rep. I guess I just need to pick up the phone and call. A lot of what we do in technology is communications. The definition of communications is not always shoving bits through a wire.

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About Paul Stewart, CCIE 26009 (Security)

Paul is a Network and Security Engineer, Trainer and Blogger who enjoys understanding how things really work. With over 15 years of experience in the technology industry, Paul has helped many organizations build, maintain and secure their networks and systems.
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